A group of medical journals led by the BMJ are undertaking to help identify opportunities and address the problems of academic medicine. Peter Tugwell, a rheumatologist, clinical epidemiologist, and former chair of medicine at the University of Ottawa, is coordinating the project, which will “bring people together to debate whether the existing structure of academic medicine is still fundamentally sound and, if not, to propose alternatives to it.”¹

Views from all quarters—doctors, patients, other stakeholders, and the public—are avidly sought, along with nominations of self or others to engage in the process. Thus, all readers are invited to read the inaugural editorial¹ and interact with the campaign’s new website (http://bmj.bmjjournals.com/academicmedicine/).