Table 1

Reasons why health researchers avoid the news media and proposed solutions for addressing their concerns

Reasons/concernsMitigation strategies
Apprehensive to speak beyond one's field of expertise▸ Be willing to reach modestly beyond one's narrow body of expertise ▸ Facilitate an understanding of the subject matter by connecting the dots between one's professional work and the policy world ▸ Stay anchored within one's expertise
Fear of being misquoted or taken out of context▸ Write an opinion editorial, columns that are prepared and signed by individuals appearing on the page opposite the standard newspaper editorial pages ▸ Writer is able to keep a greater control over how evidence is presented to the public